NEW Kerastase Aura Botanica
Well, if you are a Kerastase fan, you have seen the stunning imagery of their new range Aura Botanica circulating. The natural range took blood, sweat, tears, and countless trials, but when you boil down the science of the formula, it all started with just two nuts: coconut and argan. Individually, these delicious ingredients produce outstanding oils that have been used in hair care for centuries. What’s new in 2017? The Kérastase pros have brought them together in the perfect balance and blend, creating what is personally our dream hair care line. Meet Aura Botanica, a recently launched four-part range from Kérastase that’s 96% natural.
Just an FYI, this is unheard of for luxury hair care. While there are countless skin, makeup, and even nail ranges made of organic, sustainable ingredients, the same can’t be said for hair products. There is a big hole in the market but a high demand for it. People are getting smarter about what they put in and on their body, with “clean beauty” being a buzzword.
So the fact that a giant, upscale brand like Kérastase (which is owned by L’Oréal) took on the challenge of creating natural beauty products that actually work is fab! The range includes a shampoo, conditioner, treatment serum, and oil spray. The mission of these products is to make hair healthier, glossier, and frizz-free. Now you may be wondering: Is it actually natural? Is it really better for the environment? And does it work?
The Aura Botanica collection fulfills a growing desire for responsible luxury. Offering truly effective care to enhance natural, lightly devitalized hair to leave it with a healthy glow. Elevating the sensorial, it introduces the sublime sensation of “nude” hair, uncoated and free of residues. Resplendent, glowing hair, reawakened to its natural beauty.
The range screams true naturality with formulas composed from an average of 98% natural origin ingredients. The active ingredients are sourced from a responsible purchasing program. All formulas average 97% biodegradable. No Silicones. No Sulfates. No Parabens.
With proven active ingredients which deliver 48 hours of durable nutrition, 72 hours of anti-frizz control and 4 times more shine. Lastly, the range is a complete sensory experience; indulgent textures and a bespoke fragrance, enveloped in elegant packaging. The experience is enhanced by a customized in-salon ritual and relived, as moments of pure wellbeing at home. Pleasure made even more beautiful with the exquisite quality of responsibly sourced coconut and argan oils.